A different kind of bedtime story
From under
the bed.
Into your heart.
What if the little thing under your bed was just looking for a cuddle?
For so long, the creature under the bed has been the scary part of the story. Bedcrawlers changes the ending: out comes a soft little sleep guardian, ready for a cuddle and a night of sweet dreams.
A little less fear. A little more magic.
Meet your sleep guardianNine little friends. One big bedtime world.
They arrive in a little bed.
Yours becomes their home.
Each guardian begins their journey nestled in cotton clouds. Choose a name for a peek at the little friend ready to make a home beside your pillow.
They arrive in a bed.They belong beside you.
Who's tucked inside?
Their little bed is just the beginning.
A tiny bed brings them to you. Your bed becomes their home, with cuddles, pillow forts and a place beside you every night. Pick a name from the star above to meet your guardian.
The first little adventure
Unbox a little
bedtime magic.
A miniature bed. A cloud-like cotton surprise.
A new cuddle buddy waiting underneath.
It starts with a tiny bed.
Nine little friends to dream with
Meet the guardians.
Different little personalities. The same cozy place beside your pillow.
Tap a guardian to see them in their little bed.
Tucked inside every little bed
A little card.
A story to keep.
Every Bedcrawler comes with a Sleep Guardian Card. Turn it over to discover your friend's story, favourite treats, little loves and special sleep power.
Sky is the Star Keeper. He loves pillow forts and quiet stories, eats strawberry pancakes and cloud puffs, and counts stars backwards to fall asleep.
Get to know the friend beside your pillow.
Bedtime magic, right on the shelf
A bed in
the toy aisle.
Among familiar toy boxes, a display of little beds is an unexpected sight. A colourful character headboard, two playful levels and nine sleep guardians to discover bring the bedtime story into the toy aisle.
The bed-shaped packages are designed to catch curious little eyes and invite a closer look. A tiny bed to peek into. A fluffy friend to take home.
A little surprise on the shelf.
A new friend beside the pillow.
A bedtime world ready to grow
Make room
for a little magic.
Bedcrawlers begins with a simple idea: the friend under the bed can be the one who makes bedtime feel a little brighter.
We’re looking for partners to bring these little sleep guardians into more homes, through plush, stories and a world of bedtime possibilities.
Dream with us